Resume

Experience Timeline

Start-Up Environment

Community Building

Chief of Marketing Strategy and Operations

Maren Altman LLC

New York, New York

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Celebrity Client

C-Suite Position

ActiveCampaign

Wix

Growth Hacking

Thinkific

Investor Pitching

PR

Funnel Management

Lead Gen

Adobe Photoshop

SEM

Adobe Illustrator

SEO

Google Analytics

Zapier

Crypto

Astrology

Web Design

- Built and fully designed rebrand materials and multi-channel strategy as my first task with the company. This included rebranding the website, logo, social media, email campaigns, and creating a brand guide with the tone of voice, color palletes, and other commonly expected brand materials 

- Built and designed two membership communities, initial community grew from 0-400 members in 2 months (Available via Discord, Thinkific, and owned media

- Strategized and managed all marketing operations: Social, Web, Traditional Media, Email, Video, Print, Voice, etc.

- Developed entire marketing funnel from scratch, built a unique funnel which included: Attraction, Interest, Interaction, Incentive, Conversion, Loyalty, and Reward 

- Scaled startup company using proprietary growth hack strategies I devised increasing revenue from $0 - $500k within 6 Months using a minimal budget.

- Designed, optimized, and managed Discord server for membership community. Server included custom built channels, welcome messages, two factor auth, discord games, role assignment automation, and bot integration.

- Launched marketing strategies within a startup environment within a company that didn't yet have a formal marketing strategy.

- Build and Strategized short and long term marketing strategies

- Established monthly and yearly budgets within a $500K-$1.5M budget range

- Monthly Revenue Reporting and Spending Analysis

- Identified unique KPI's to drive monetary and user growth at an accelerated pace

- Introduced and presented monthly strategies that included potential new marketing ideas, channels, and tactics to help scale the business

- Scaled the marketing efforts with a focus on ROI within all strategies used to bring in new employees and grow the team.

- Wrote job description, non-compete forms, NDA documents, performed all hiring operations, and managed the entire team.

- Designed all company materials: graphics for courses, social media graphics, email graphics, course content, member content, and website graphics.

- Built and Strategically Designed 4 Websites for the Maren Altman suite of products.

- Built and Implemented SEO Strategy into all sites.

- Built, Designed, and Presented Pitch Decks to Investors (View Example Here)

- Grew double opt-in email list from 0-50k Subscribers in 1 year organically 

- Designed, wrote copy, and integrated API's for 30+ email automations with 3-5 email splits each within ActiveCampaign to drive organic email-based sales. 

- Designed, launched, and managed monetized newsletter.

- Tech setup and maintenance (API's, Integrations, etc.)

- Maintained a 90-day rolling calendar of coordinated strategies to drive full-funnel completion of prospects and potential customers

- Built a yearly planned calendar of growth marketing initiatives broken down by category, projected revenue generation, and level of importance.

- Maintained a highly organized weekly, monthly, and yearly breakdown of steps to completion of each growth hack implemented.

- Growth Hacking included prep work (market research, budgeting, task delegation, and copywriting) + weekly update meetings + presenting detailed breakdowns of the successes and shortcomings of each growth hack.

- Translated the overall annual marketing plan and goals into practical quarterly targets, goals, initiatives and metrics

- Public relations advising and management, crisis management, and de-escalation of potential brand catastrophes

- PR experience with celebrity client

- Built Media kit and strategic brand partnership guidelines

JAN 2020 - PRESENT

AUG 2019 - JULY 2020

Head of Growth Marketing

Jay Shetty - Genius Community

London, United Kingdom

Letter of Recommendation
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New Product Launch

B2C

Celebrity Client

C-Suite Position

Mobile App Launch

Lead Gen

Growth Hacking

KPI Tracking

Team Management

Zapier

Funnel Management

SEO

Experimental Marketing

Web Design

- Growth hacked Genius website (view here) with a focus on building a custom sales funnel.

- Designed custom growth strategy utilizing a quiz feature. This tied into a custom frame worked sales funnel campaign that upsold potential customers into products based on their specific answers. Each answer was attached to a different outreach method, frequency, and copywriting tone.

- Built and assisted in designing rebrand and strategy.

- Provided strategic analysis on conversion optimization through use of main site and genius site.

- Strategized and managed: Web, Mobile App, Traditional Media, Email, and Print.

- Developed entire marketing funnel from scratch, built a unique funnel which included: Awareness, Interest, Nurture, Conversion, and Loyalty

- First assigned task of the position was a focus on launching, scaling, and promoting a new membership program called "Genius".

 

- Scaled membership growth total from 0 - 10,000.

- Designed and built custom membership referral program.

- Build and Strategized short and long term marketing strategies

- Monthly Analytics Reporting and Spending Analysis

- Identified unique KPI's to drive monetary and member growth at an accelerated pace

- Introduced and presented monthly strategies that included potential new marketing ideas, channels, and tactics to help scale the business

- Managed and reviewed all work done by Genius team including copywriter, tech specialist, designer, social media strategist, and product manager

- Designed all company materials: graphics for courses, social media graphics, email graphics, course content, member content, and website graphics.

- Led the strategy behind Genius App launch

- Oversaw build and implemented strategy for new Genius site. (View Those Here)

- Built and Implemented SEO Strategy into all sites.

- Developed experimental marketing ideas, tested these ideas, determined which should be nurtured and grown vs which should be discontinued. 

- Identified KPI's that would translate to member growth or monetary growth with these experimental strategies.

- Maintained a 90-day rolling calendar of coordinated strategies to drive full-funnel completion of prospects and potential customers

- Maintained a highly organized weekly, monthly, and yearly breakdown of steps to completion of each growth hack implemented.

- Growth Hacking included prep work (market research, budgeting, task delegation, and copywriting) + weekly update meetings + presenting detailed breakdowns of the successes and shortcomings of each growth hack.

- Translated the overall annual marketing plan and goals into practical quarterly targets, goals, initiatives and metrics

MAR 2015 - DEC 2018

Head Social Media Strategist

HER Social App

San Francisco, California

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B2C

Mobile App

Lead Gen

Social Media

LGBTQ+

Dating App

SMM

Slack

Trello

PR

Google Analytics

Google Business Tools

- Sourced content and developed posting strategy to increase social media following and integration

- Built 8 global groups on HER Facebook page to increase social media engagement, app downloads, event attendance, and brand awareness

- Strategized and managed social media marketing operations: Posting, Copywriting, Sourcing, and Engagement

- Worked within a self managed start-up environment, maintained calendar of content, and stayed on schedule meeting deadlines for weekly meetings

- Involved in company rebrand period, work included strategic efforts surrounding social media updates, brainstorming sessions, and development of updated social media brand look.

- Monthly Reporting and Social Media Growth Analysis

- Identified unique KPI's to examine which posts worked for the brand and why

- Introduced and presented monthly strategies that included potential new social media ideas, channels, and tactics to help scale the social media pages

Start-Up Environment

APR 2015 - AUG 2018

Chief Marketing Officer

Hometown News - Marketing Agency

United States

Established Corp

Newspaper

C-Suite Position

Microsoft Suite

Wix

Growth Hacking

Canva

Adobe Suite

PR

Funnel Management

Lead Gen

Client Pitching

SEM

Marketing Agency

SEO

Google Analytics

Airtable

Slack

Trello

Zoho

Salesforce

Constant Contact

Mail Chimp

SMM

- Led all facets of the marketing for multiple locations on a national level

- Managed over 100 employees on various teams on a national level

- Collaborated with board members, directors, senior employees, and other c-suite colleagues on cross-department projects

- Built, developed, and enhanced the strategic plans for multiple departments: management, sales, editorial, and production

- Prepared profit projections and maintained sales pipelines

 

- Managed a yearly budget of 2M

- Handled hiring, interviewing, and recruiting of marketing team members

 

- Traveled to our 20+ national locations and trained staff on digital and traditional marketing 

- Designed and proposed marketing campaigns to agency clients 

- Optimized strategy and managed company owned social media outlets

- Built and launched a digital program for sales reps to pitch to clients, including pricing strategy, pitching best practices,  proposal guidelines, and follow up procedures

- Developed CRM Strategy, B2B Sales Funnel, and Follow-Up Sales Initiatives

- Built all materials, pitch decks, contract documents, etc used by sales team to pitch marketing proposals

- Managed digital and print sales continually exceeding YTD numbers and set goals

- I managed a team of 20 editorial staff, utilizing and developing social media, branding, and testimonial plan to bolster reputation and optimize client generation while also increasing publication subscriptions and company revenue

- I developed and managed weekly, monthly, and yearly budgets, revenue forecasts, and growth projections

-  I managed a production team of 5 while pioneering 30+ campaigns both B2B and B2C simultaneously, which included developing marketing strategies for unique and diverse businesses. These plans mainly included print, radio, video content, social media, web design, search marketing, and email marketing. Other marketing tactics used on a client to client basis 

- Clients were B2B and B2C, some industries included: Health, Medical, Restaurants, Storefronts, Large Corporations, Small Businesses, Legal, Automotive, Music, Colleges/Universities, etc. 

- Prepared market research for new clients we onboarded in preparation for effective campaign launches

Additional Experience

Details Upon Request

CEO - Coffeefueled Marketing 

Aug 2009 - February 2022

New York, San Francisco, London, Australia, Indonesia, Dubai, Canada, Ireland

Executive Marketing Advisor - AH Publishing 

2016 - 2017

Memphis, TN

Senior Brand Strategic Designer - Sales Rebellion

2019 - 2021

Orlando, FL

 
 
 
 

Recent Projects

Senior Brand Strategic Designer

Sales Rebellion

Orlando, Florida

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My work for Sales Rebellion included:

- Designed Brand Guidelines and Materials

- Designed Course Slides and Course Materials

- Designed Sales Collateral Materials, Documents, Business Cards, Print Banners etc

- Website Content and Functionality Materials

- App Content and Functionality Materials

- Designed Print and Digital Deliverables

- Social Media Graphics

- Illustration Work - 2D and 3D

- Experimental Marketing Design

- Comic Strip Design

- App Icon Design

- Resume Design

Brand Strategist and Designer

Ferocity Coffee

Orlando, Florida

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My work for Ferocity included:

- Logo Design and Brand Illustration

- Designed Brand Guidelines and Materials

- Designed Initial Onsite Client Capture Tool

- Designed Sales Collateral Materials, Documents, Business Cards, Print Banners etc

- Wrote and Optimized Website Content 

- Basic Search Engine Optimization (SEO)

- Designed Print and Digital Deliverables

- Pitch Deck Design

Education Timeline

2021 - 2023

Florida International University

B.A. Asian Studies and

International Marketing

Miami, Florida

Soft Power

Global Marketing

East Asian Branding

History

Japanese, Korean, and Chinese

Popular Culture Studies

Foreign Search Engines

Foreign Social Media

I've been working in marketing for 12+ years but decided to pursue further education in Asian Studies to prepare for the future of tech and marketing, which I personally believe will rely heavily on East Asia.

I've worked with clients in over a dozen countries and have informal experience working with companies based in East Asia. However, I still desire a formal education as I prepare for my knowledge expansion into the world of branding and marketing in asian marketing .

2014 - 16

Lincoln Land College

A.A Communications/Public Relations

2011 - 14

Delaware State University

B.A.x Mass Communication and Marketing

4.0 GPA Presidents List

News Director - Hive Radio

Certifications

Skills

Growth Marketing

Brand Strategy

Design and Illustration

Marketing Funnel Optimization

Detailed and Organized Work

Work Well Under Pressure

Experimental Ideation

Effective Team Leadership

Start-up Mentality

Email Marketing

Revenue Tracking

Marketing Budgeting $1k - 2m

Social Media Strategy

Conversion Optimization

Data Analysis

Web Design

UIUX Growth Hacking

KPI Indication and Analysis

PR and Crisis Management

ROI Driven Strategies

Languages

English (Native)

Korean (Learning)

Spanish (Basic)

Mandarin (Future Goal - 2024)

 
 

Testimonials

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