Resume
Creative Direction
Chief Marketing Officer
Coachable
New York, New York
Global Position
C-Suite Position
ActiveCampaign
Wix
Growth Hacking
Thinkific
Acquisition
PR
Funnel Management
Lead Gen
Adobe Photoshop
SEM
Adobe Illustrator
SEO
Google Analytics
Zapier
Growth
EdTech
Web Design
As a visionary and results-driven Chief Marketing Officer at Coachable, I have made a significant impact on the company's marketing, branding, and growth initiatives. My expertise in both creative influence and business strategy has enabled me to drive exceptional results for the company.
Some of my standout achievements include:
• Achieving a 63.6% month over month growth of the LinkedIn company page, well above the industry average of 1.77%.
• Being the first marketing hire at Coachable and successfully building and expanding a high-performing marketing team that has contributed to a significant increase in applications.
• Leading the successful company rebrand from CodeBreakers Academy to Coachable, defining a new brand strategy and visual identity that has set the company apart in the industry.
• Designing and executing a best-in-class website redesign that has dramatically improved user experience and driven conversions through optimized elements such as copy, graphics, SEO, and lead capture capabilities.
• Achieved exceptional results, driving an 816.17% increase in application generation from 120 to 1100 YoY through the implementation of innovative strategies.
• Led two production video shoots in NYC and Seoul, showcasing ability to drive creative direction on a global scale with an understanding of local cultures and a keen eye for detail.
• Demonstrated expertise in driving global creative direction for production video shoots, including script writing, storyboarding, animation, video shoot directing, and overseeing all aspects of production.
• Created visually stunning and impactful videos that effectively communicated key messages to intended audience, reflecting our creative vision.
• With a proven track record of delivering results and executing successful marketing campaigns, I am a confident and innovative marketer who is committed to driving growth and success for Coachable.
JAN 2020 - April 2022
Community Building
Chief Marketing Officer
Maren Altman LLC
New York, New York
Celebrity Client
C-Suite Position
ActiveCampaign
Wix
Growth Hacking
Thinkific
Investor Pitching
PR
Funnel Management
Lead Gen
Adobe Photoshop
SEM
Adobe Illustrator
SEO
Google Analytics
Zapier
Crypto
Astrology
Web Design
• Built and fully designed rebrand materials and multi-channel strategy as my first task with the company. This included rebranding the website, logo, social media, email campaigns, and creating a brand guide with the tone of voice, color palletes, and other commonly expected brand materials
• Built and designed two membership communities, initial community grew from 0-400 members in 2 months (Available via Discord, Thinkific, and owned media
• Strategized and managed all marketing operations: Social, Web, Traditional Media, Email, Video, Print, Voice, etc.
• Developed entire marketing funnel from scratch, built a unique funnel which included: Attraction, Interest, Interaction, Incentive, Conversion, Loyalty, and Reward
• Scaled startup company using proprietary growth hack strategies I devised increasing revenue from $0 - $500k within 6 Months using a minimal budget.
• Designed, optimized, and managed Discord server for membership community. Server included custom built channels, welcome messages, two factor auth, discord games, role assignment automation, and bot integration.
• Launched marketing strategies within a startup environment within a company that didn't yet have a formal marketing strategy.
• Build and Strategized short and long term marketing strategies
• Established monthly and yearly budgets within a $500K-$1.5M budget range
• Monthly Revenue Reporting and Spending Analysis
• Identified unique KPI's to drive monetary and user growth at an accelerated pace
• Introduced and presented monthly strategies that included potential new marketing ideas, channels, and tactics to help scale the business
• Scaled the marketing efforts with a focus on ROI within all strategies used to bring in new employees and grow the team.
• Wrote job description, non-compete forms, NDA documents, performed all hiring operations, and managed the entire team.
• Designed all company materials: graphics for courses, social media graphics, email graphics, course content, member content, and website graphics.
• Built and Strategically Designed 4 Websites for the Maren Altman suite of products.
• Built and Implemented SEO Strategy into all sites.
• Built, Designed, and Presented Pitch Decks to Investors (View Example Here)
• Grew double opt-in email list from 0-50k Subscribers in 1 year organically
• Designed, wrote copy, and integrated API's for 30+ email automations with 3-5 email splits each within ActiveCampaign to drive organic email-based sales.
• Designed, launched, and managed monetized newsletter.
• Tech setup and maintenance (API's, Integrations, etc.)
• Maintained a 90-day rolling calendar of coordinated strategies to drive full-funnel completion of prospects and potential customers
• Built a yearly planned calendar of growth marketing initiatives broken down by category, projected revenue generation, and level of importance.
• Maintained a highly organized weekly, monthly, and yearly breakdown of steps to completion of each growth hack implemented.
• Growth Hacking included prep work (market research, budgeting, task delegation, and copywriting) + weekly update meetings + presenting detailed breakdowns of the successes and shortcomings of each growth hack.
• Translated the overall annual marketing plan and goals into practical quarterly targets, goals, initiatives and metrics
• Public relations advising and management, crisis management, and de-escalation of potential brand catastrophes
• PR experience with celebrity client
• Built Media kit and strategic brand partnership guidelines
JAN 2020 - April 2022
AUG 2019 - JULY 2020
Head of Growth Marketing
Jay Shetty - Genius Community
London, United Kingdom
New Product Launch
B2C
Celebrity Client
C-Suite Position
Mobile App Launch
Lead Gen
Growth Hacking
KPI Tracking
Team Management
Zapier
Funnel Management
SEO
Experimental Marketing
Web Design
• Growth hacked Genius website (view here) with a focus on building a custom sales funnel.
• Designed custom growth strategy utilizing a quiz feature. This tied into a custom frame worked sales funnel campaign that upsold potential customers into products based on their specific answers. Each answer was attached to a different outreach method, frequency, and copywriting tone.
• Built and assisted in designing rebrand and strategy.
• Provided strategic analysis on conversion optimization through use of main site and genius site.
• Strategized and managed: Web, Mobile App, Traditional Media, Email, and Print.
• Developed entire marketing funnel from scratch, built a unique funnel which included: Awareness, Interest, Nurture, Conversion, and Loyalty
• First assigned task of the position was a focus on launching, scaling, and promoting a new membership program called "Genius".
• Scaled membership growth total from 0 - 10,000.
• Designed and built custom membership referral program.
• Build and Strategized short and long term marketing strategies
• Monthly Analytics Reporting and Spending Analysis
• Identified unique KPI's to drive monetary and member growth at an accelerated pace
• Introduced and presented monthly strategies that included potential new marketing ideas, channels, and tactics to help scale the business
• Managed and reviewed all work done by Genius team including copywriter, tech specialist, designer, social media strategist, and product manager
• Designed all company materials: graphics for courses, social media graphics, email graphics, course content, member content, and website graphics.
• Led the strategy behind Genius App launch
• Oversaw build and implemented strategy for new Genius site. (View Those Here)
• Built and Implemented SEO Strategy into all sites.
• Developed experimental marketing ideas, tested these ideas, determined which should be nurtured and grown vs which should be discontinued.
• Identified KPI's that would translate to member growth or monetary growth with these experimental strategies.
• Maintained a 90-day rolling calendar of coordinated strategies to drive full-funnel completion of prospects and potential customers
• Maintained a highly organized weekly, monthly, and yearly breakdown of steps to completion of each growth hack implemented.
• Growth Hacking included prep work (market research, budgeting, task delegation, and copywriting) + weekly update meetings + presenting detailed breakdowns of the successes and shortcomings of each growth hack.
• Translated the overall annual marketing plan and goals into practical quarterly targets, goals, initiatives and metrics
MAR 2015 - DEC 2018
Head Social Media Strategist
HER Social App
San Francisco, California
B2C
Mobile App
Lead Gen
Social Media
LGBTQ+
Dating App
SMM
Slack
Trello
PR
Google Analytics
Google Business Tools
• Sourced content and developed posting strategy to increase social media following and integration
• Built 8 global groups on HER Facebook page to increase social media engagement, app downloads, event attendance, and brand awareness
• Strategized and managed social media marketing operations: Posting, Copywriting, Sourcing, and Engagement
• Worked within a self managed start-up environment, maintained calendar of content, and stayed on schedule meeting deadlines for weekly meetings
• Involved in company rebrand period, work included strategic efforts surrounding social media updates, brainstorming sessions, and development of updated social media brand look.
• Monthly Reporting and Social Media Growth Analysis
• Identified unique KPI's to examine which posts worked for the brand and why
• Introduced and presented monthly strategies that included potential new social media ideas, channels, and tactics to help scale the social media pages
APR 2015 - AUG 2018
Chief Marketing Officer
Hometown News - Marketing Agency
United States
Established Corp
Newspaper
C-Suite Position
Microsoft Suite
Wix
Growth Hacking
Canva
Adobe Suite
PR
Funnel Management
Lead Gen
Client Pitching
SEM
Marketing Agency
SEO
Google Analytics
Airtable
Slack
Trello
Zoho
Salesforce
Constant Contact
Mail Chimp
SMM
• Led all facets of the marketing for multiple locations on a national level
• Managed over 100 employees on various teams on a national level
• Collaborated with board members, directors, senior employees, and other c-suite colleagues on cross-department projects
• Built, developed, and enhanced the strategic plans for multiple departments: management, sales, editorial, and production
• Prepared profit projections and maintained sales pipelines
• Managed a yearly budget of 2M
• Handled hiring, interviewing, and recruiting of marketing team members
• Traveled to our 20+ national locations and trained staff on digital and traditional marketing
• Designed and proposed marketing campaigns to agency clients
• Optimized strategy and managed company owned social media outlets
• Built and launched a digital program for sales reps to pitch to clients, including pricing strategy, pitching best practices, proposal guidelines, and follow up procedures
• Developed CRM Strategy, B2B Sales Funnel, and Follow-Up Sales Initiatives
• Built all materials, pitch decks, contract documents, etc used by sales team to pitch marketing proposals
• Managed digital and print sales continually exceeding YTD numbers and set goals
• I managed a team of 20 editorial staff, utilizing and developing social media, branding, and testimonial plan to bolster reputation and optimize client generation while also increasing publication subscriptions and company revenue
• I developed and managed weekly, monthly, and yearly budgets, revenue forecasts, and growth projections
• I managed a production team of 5 while pioneering 30+ campaigns both B2B and B2C simultaneously, which included developing marketing strategies for unique and diverse businesses. These plans mainly included print, radio, video content, social media, web design, search marketing, and email marketing. Other marketing tactics used on a client to client basis
• Clients were B2B and B2C, some industries included: Health, Medical, Restaurants, Storefronts, Large Corporations, Small Businesses, Legal, Automotive, Music, Colleges/Universities, etc.
• Prepared market research for new clients we onboarded in preparation for effective campaign launches
Additional Experience
Details Upon Request
Marketing Advisor - Astrace
May 2022 - Present
New York City
CEO - Coffeefueled Marketing
Aug 2009 - February 2022
New York, San Francisco, London, Australia, Indonesia, Dubai, Canada, Ireland
Executive Marketing Director - AH Publishing
Dec 2016 - Dec 2017
Memphis, TN
Senior Creative Director - Sales Rebellion
Mar 2019 - Jan 2022
Orlando, FL
Conversion Marketing Associate - AT&T
Jun 2013 - Dec 2014
St.Louis, IL
Acquisition Marketing Intern - Microsoft
May 2013 - Jul 2013
Achieved an average of 40 successful acquisitions per week through dynamic campus demonstrations, effective distribution of promotional materials, strategic social media campaigns for Office products, and comprehensive reporting in a private online ambassador community.
Senior Creative Director
Sales Rebellion
Orlando, Florida
My work for Sales Rebellion included:
• Designed Brand Guidelines and Materials
• Designed Course Slides and Course Materials
• Designed Sales Collateral Materials, Documents, Business Cards, Print Banners etc
• Website Content and Functionality Materials
• App Content and Functionality Materials
• Designed Print and Digital Deliverables
• Social Media Graphics
• Illustration Work - 2D and 3D
• Experimental Marketing Design
• Comic Strip Design
• App Icon Design
• Resume Design
Brand Strategist and Designer
Ferocity Coffee
Orlando, Florida
My work for Ferocity included:
• Logo Design and Brand Illustration
• Designed Brand Guidelines and Materials
• Designed Initial Onsite Client Capture Tool
• Designed Sales Collateral Materials, Documents, Business Cards, Print Banners etc
• Wrote and Optimized Website Content
• Basic Search Engine Optimization (SEO)
• Designed Print and Digital Deliverables
• Pitch Deck Design
Education Timeline
2021 - 2023
Florida International University
B.A. Asian Studies
Miami, Florida
Soft Power
Global Marketing
East Asian Branding
History
Japanese, Korean, and Chinese
Popular Culture Studies
Foreign Search Engines
Foreign Social Media
I've been working in marketing for 12+ years but decided to pursue further education in Asian Studies to prepare for the future of tech and marketing, which I personally believe will rely heavily on East Asia.
I've worked with clients in over a dozen countries and have informal experience working with companies based in East Asia. However, I still desired a formal education as I prepare for my knowledge expansion into the world of branding and marketing in East Asian marketing .
2014 - 16
Lincoln Land College
A.A Communications/Public Relations
2011 - 14
Delaware State University
B.A.x Mass Communication and Marketing
4.0 GPA Presidents List
News Director - Hive Radio
Certifications
Skills
Growth Marketing
Brand Strategy
Design and Illustration
Marketing Funnel Optimization
Detailed and Organized Work
Work Well Under Pressure
Experimental Ideation
Effective Team Leadership
Start-up Mentality
Email Marketing
Revenue Tracking
Marketing Budgeting $1k - 2m
Social Media Strategy
Conversion Optimization
Data Analysis
Web Design
UIUX Growth Hacking
KPI Indication and Analysis
PR and Crisis Management
ROI Driven Strategies
Languages
English
Mandarin
Spanish
Japanese (Learning)
Testimonials
© 2023 by Bethany Ren