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Resume

Experience Timeline

APAC Experience

Creative Direction

Chief Marketing Officer

Coachable

New York, New York

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B2C SaaS

Global Position

C-Suite Position

ActiveCampaign

Wix

Growth Hacking

Thinkific

Acquisition

PR

Funnel Management

Lead Gen

Adobe Photoshop

SEM

Adobe Illustrator

SEO

Google Analytics

Zapier

Growth

EdTech

Web Design

As a visionary and results-driven Chief Marketing Officer at Coachable, I have made a significant impact on the company's marketing, branding, and growth initiatives. My expertise in both creative influence and business strategy has enabled me to drive exceptional results for the company.

Some of my standout achievements include:

• Achieving a 63.6% month over month growth of the LinkedIn company page, well above the industry average of 1.77%.


• Being the first marketing hire at Coachable and successfully building and expanding a high-performing marketing team that has contributed to a significant increase in applications.


• Leading the successful company rebrand from CodeBreakers Academy to Coachable, defining a new brand strategy and visual identity that has set the company apart in the industry.


• Designing and executing a best-in-class website redesign that has dramatically improved user experience and driven conversions through optimized elements such as copy, graphics, SEO, and lead capture capabilities.


• Achieved exceptional results, driving an 816.17% increase in application generation from 120 to 1100 YoY through the implementation of innovative strategies.


• Led two production video shoots in NYC and Seoul, showcasing ability to drive creative direction on a global scale with an understanding of local cultures and a keen eye for detail.


• Demonstrated expertise in driving global creative direction for production video shoots, including script writing, storyboarding, animation, video shoot directing, and overseeing all aspects of production.


• Created visually stunning and impactful videos that effectively communicated key messages to intended audience, reflecting our creative vision.

• With a proven track record of delivering results and executing successful marketing campaigns, I am a confident and innovative marketer who is committed to driving growth and success for Coachable.

 

JAN 2020 - April 2022

Start-Up Environment

Community Building

Chief Marketing Officer

Maren Altman LLC

New York, New York

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Celebrity Client

C-Suite Position

ActiveCampaign

Wix

Growth Hacking

Thinkific

Investor Pitching

PR

Funnel Management

Lead Gen

Adobe Photoshop

SEM

Adobe Illustrator

SEO

Google Analytics

Zapier

Crypto

Astrology

Web Design

• Built and fully designed rebrand materials and multi-channel strategy as my first task with the company. This included rebranding the website, logo, social media, email campaigns, and creating a brand guide with the tone of voice, color palletes, and other commonly expected brand materials 

• Built and designed two membership communities, initial community grew from 0-400 members in 2 months (Available via Discord, Thinkific, and owned media

• Strategized and managed all marketing operations: Social, Web, Traditional Media, Email, Video, Print, Voice, etc.

• Developed entire marketing funnel from scratch, built a unique funnel which included: Attraction, Interest, Interaction, Incentive, Conversion, Loyalty, and Reward 

• Scaled startup company using proprietary growth hack strategies I devised increasing revenue from $0 - $500k within 6 Months using a minimal budget.

• Designed, optimized, and managed Discord server for membership community. Server included custom built channels, welcome messages, two factor auth, discord games, role assignment automation, and bot integration.

Launched marketing strategies within a startup environment within a company that didn't yet have a formal marketing strategy.

Build and Strategized short and long term marketing strategies

Established monthly and yearly budgets within a $500K-$1.5M budget range

Monthly Revenue Reporting and Spending Analysis

Identified unique KPI's to drive monetary and user growth at an accelerated pace

Introduced and presented monthly strategies that included potential new marketing ideas, channels, and tactics to help scale the business

Scaled the marketing efforts with a focus on ROI within all strategies used to bring in new employees and grow the team.

Wrote job description, non-compete forms, NDA documents, performed all hiring operations, and managed the entire team.

Designed all company materials: graphics for courses, social media graphics, email graphics, course content, member content, and website graphics.

Built and Strategically Designed 4 Websites for the Maren Altman suite of products.

Built and Implemented SEO Strategy into all sites.

Built, Designed, and Presented Pitch Decks to Investors (View Example Here)

Grew double opt-in email list from 0-50k Subscribers in 1 year organically 

Designed, wrote copy, and integrated API's for 30+ email automations with 3-5 email splits each within ActiveCampaign to drive organic email-based sales. 

• Designed, launched, and managed monetized newsletter.

Tech setup and maintenance (API's, Integrations, etc.)

Maintained a 90-day rolling calendar of coordinated strategies to drive full-funnel completion of prospects and potential customers

Built a yearly planned calendar of growth marketing initiatives broken down by category, projected revenue generation, and level of importance.

Maintained a highly organized weekly, monthly, and yearly breakdown of steps to completion of each growth hack implemented.

Growth Hacking included prep work (market research, budgeting, task delegation, and copywriting) + weekly update meetings + presenting detailed breakdowns of the successes and shortcomings of each growth hack.

Translated the overall annual marketing plan and goals into practical quarterly targets, goals, initiatives and metrics

Public relations advising and management, crisis management, and de-escalation of potential brand catastrophes

PR experience with celebrity client

Built Media kit and strategic brand partnership guidelines

JAN 2020 - April 2022

AUG 2019 - JULY 2020

Head of Growth Marketing

Jay Shetty - Genius Community

London, United Kingdom

Letter of Recommendation
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New Product Launch

B2C

Celebrity Client

C-Suite Position

Mobile App Launch

Lead Gen

Growth Hacking

KPI Tracking

Team Management

Zapier

Funnel Management

SEO

Experimental Marketing

Web Design

• Growth hacked Genius website (view here) with a focus on building a custom sales funnel.

• Designed custom growth strategy utilizing a quiz feature. This tied into a custom frame worked sales funnel campaign that upsold potential customers into products based on their specific answers. Each answer was attached to a different outreach method, frequency, and copywriting tone.

• Built and assisted in designing rebrand and strategy.

• Provided strategic analysis on conversion optimization through use of main site and genius site.

• Strategized and managed: Web, Mobile App, Traditional Media, Email, and Print.

• Developed entire marketing funnel from scratch, built a unique funnel which included: Awareness, Interest, Nurture, Conversion, and Loyalty

• First assigned task of the position was a focus on launching, scaling, and promoting a new membership program called "Genius".

 

• Scaled membership growth total from 0 - 10,000.

• Designed and built custom membership referral program.

Build and Strategized short and long term marketing strategies

Monthly Analytics Reporting and Spending Analysis

Identified unique KPI's to drive monetary and member growth at an accelerated pace

Introduced and presented monthly strategies that included potential new marketing ideas, channels, and tactics to help scale the business

Managed and reviewed all work done by Genius team including copywriter, tech specialist, designer, social media strategist, and product manager

Designed all company materials: graphics for courses, social media graphics, email graphics, course content, member content, and website graphics.

Led the strategy behind Genius App launch

Oversaw build and implemented strategy for new Genius site. (View Those Here)

Built and Implemented SEO Strategy into all sites.

Developed experimental marketing ideas, tested these ideas, determined which should be nurtured and grown vs which should be discontinued. 

Identified KPI's that would translate to member growth or monetary growth with these experimental strategies.

Maintained a 90-day rolling calendar of coordinated strategies to drive full-funnel completion of prospects and potential customers

Maintained a highly organized weekly, monthly, and yearly breakdown of steps to completion of each growth hack implemented.

Growth Hacking included prep work (market research, budgeting, task delegation, and copywriting) + weekly update meetings + presenting detailed breakdowns of the successes and shortcomings of each growth hack.

Translated the overall annual marketing plan and goals into practical quarterly targets, goals, initiatives and metrics

MAR 2015 - DEC 2018

Head Social Media Strategist

HER Social App

San Francisco, California

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B2C

Mobile App

Lead Gen

Social Media

LGBTQ+

Dating App

SMM

Slack

Trello

PR

Google Analytics

Google Business Tools

• Sourced content and developed posting strategy to increase social media following and integration

• Built 8 global groups on HER Facebook page to increase social media engagement, app downloads, event attendance, and brand awareness

• Strategized and managed social media marketing operations: Posting, Copywriting, Sourcing, and Engagement

• Worked within a self managed start-up environment, maintained calendar of content, and stayed on schedule meeting deadlines for weekly meetings

Involved in company rebrand period, work included strategic efforts surrounding social media updates, brainstorming sessions, and development of updated social media brand look.

Monthly Reporting and Social Media Growth Analysis

Identified unique KPI's to examine which posts worked for the brand and why

Introduced and presented monthly strategies that included potential new social media ideas, channels, and tactics to help scale the social media pages

Start-Up Environment

APR 2015 - AUG 2018

Chief Marketing Officer

Hometown News - Marketing Agency

United States

Established Corp

Newspaper

C-Suite Position

Microsoft Suite

Wix

Growth Hacking

Canva

Adobe Suite

PR

Funnel Management

Lead Gen

Client Pitching

SEM

Marketing Agency

SEO

Google Analytics

Airtable

Slack

Trello

Zoho

Salesforce

Constant Contact

Mail Chimp

SMM

• Led all facets of the marketing for multiple locations on a national level

• Managed over 100 employees on various teams on a national level

• Collaborated with board members, directors, senior employees, and other c-suite colleagues on cross-department projects

Built, developed, and enhanced the strategic plans for multiple departments: management, sales, editorial, and production

Prepared profit projections and maintained sales pipelines

 

Managed a yearly budget of 2M

Handled hiring, interviewing, and recruiting of marketing team members

 

Traveled to our 20+ national locations and trained staff on digital and traditional marketing 

Designed and proposed marketing campaigns to agency clients 

Optimized strategy and managed company owned social media outlets

Built and launched a digital program for sales reps to pitch to clients, including pricing strategy, pitching best practices,  proposal guidelines, and follow up procedures

Developed CRM Strategy, B2B Sales Funnel, and Follow-Up Sales Initiatives

Built all materials, pitch decks, contract documents, etc used by sales team to pitch marketing proposals

Managed digital and print sales continually exceeding YTD numbers and set goals

I managed a team of 20 editorial staff, utilizing and developing social media, branding, and testimonial plan to bolster reputation and optimize client generation while also increasing publication subscriptions and company revenue

I developed and managed weekly, monthly, and yearly budgets, revenue forecasts, and growth projections

I managed a production team of 5 while pioneering 30+ campaigns both B2B and B2C simultaneously, which included developing marketing strategies for unique and diverse businesses. These plans mainly included print, radio, video content, social media, web design, search marketing, and email marketing. Other marketing tactics used on a client to client basis 

• Clients were B2B and B2C, some industries included: Health, Medical, Restaurants, Storefronts, Large Corporations, Small Businesses, Legal, Automotive, Music, Colleges/Universities, etc. 

Prepared market research for new clients we onboarded in preparation for effective campaign launches

Additional Experience

Details Upon Request

Marketing Advisor - Astrace

May 2022 - Present

New York City

CEO - Coffeefueled Marketing 

Aug 2009 - February 2022

New York, San Francisco, London, Australia, Indonesia, Dubai, Canada, Ireland

Executive Marketing Director - AH Publishing 

Dec 2016 - Dec 2017

Memphis, TN

Senior Creative Director - Sales Rebellion

Mar 2019 - Jan 2022

Orlando, FL

Conversion Marketing Associate - AT&T

Jun 2013 - Dec 2014 

St.Louis, IL

Acquisition Marketing Intern - Microsoft

May 2013 - Jul 2013

Achieved an average of 40 successful acquisitions per week through dynamic campus demonstrations, effective distribution of promotional materials, strategic social media campaigns for Office products, and comprehensive reporting in a private online ambassador community.

Head of Growth (2019-2020)
Social Strategist (2015-2018)
CMO (2015-2018)
CMO (2020-2022)
Early Career
Select Projects

Recent Projects

Senior Creative Director

Sales Rebellion

Orlando, Florida

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My work for Sales Rebellion included:

Designed Brand Guidelines and Materials

Designed Course Slides and Course Materials

Designed Sales Collateral Materials, Documents, Business Cards, Print Banners etc

Website Content and Functionality Materials

App Content and Functionality Materials

Designed Print and Digital Deliverables

Social Media Graphics

Illustration Work - 2D and 3D

Experimental Marketing Design

Comic Strip Design

App Icon Design

Resume Design

Brand Strategist and Designer

Ferocity Coffee

Orlando, Florida

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My work for Ferocity included:

Logo Design and Brand Illustration

Designed Brand Guidelines and Materials

Designed Initial Onsite Client Capture Tool

Designed Sales Collateral Materials, Documents, Business Cards, Print Banners etc

Wrote and Optimized Website Content 

Basic Search Engine Optimization (SEO)

Designed Print and Digital Deliverables

Pitch Deck Design

Education Timeline

2021 - 2023

Florida International University

B.A. Asian Studies

Miami, Florida

Soft Power

Global Marketing

East Asian Branding

History

Japanese, Korean, and Chinese

Popular Culture Studies

Foreign Search Engines

Foreign Social Media

I've been working in marketing for 12+ years but decided to pursue further education in Asian Studies to prepare for the future of tech and marketing, which I personally believe will rely heavily on East Asia.

I've worked with clients in over a dozen countries and have informal experience working with companies based in East Asia. However, I still desired a formal education as I prepare for my knowledge expansion into the world of branding and marketing in East Asian marketing .

2014 - 16

Lincoln Land College

A.A Communications/Public Relations

2011 - 14

Delaware State University

B.A.x Mass Communication and Marketing

4.0 GPA Presidents List

News Director - Hive Radio

Certifications

Skills

Growth Marketing

Brand Strategy

Design and Illustration

Marketing Funnel Optimization

Detailed and Organized Work

Work Well Under Pressure

Experimental Ideation

Effective Team Leadership

Start-up Mentality

Email Marketing

Revenue Tracking

Marketing Budgeting $1k - 2m

Social Media Strategy

Conversion Optimization

Data Analysis

Web Design

UIUX Growth Hacking

KPI Indication and Analysis

PR and Crisis Management

ROI Driven Strategies

Languages

English

Mandarin 

Spanish

Japanese (Learning)

Education
Skills

Testimonials

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© 2023 by Bethany Ren

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386-235-0271

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